Testkube Case Study for AgencyOS.vc

This document outlines the strategies and methods we are employing to assist Testkube with its go-to-market (GTM) efforts. Our focus is currently divided among three key areas: LinkedIn, cold email outreach, and A/B testing. While all of these methods contribute to our overall strategy, LinkedIn has yielded the most promising results so far. We are constantly refining and optimizing our approach to ensure that we are delivering effective and measurable outcomes for Testkube.

LinkedIn with Engyne

This effort outlines strategies to increase Jon's and the Testkube team's effectiveness on LinkedIn by posting better content, growing their audience, and engaging with users to schedule demos.

Tactics & Tools

1. Engyne’s content generation - Creating and scheduling engaging content through video interviews and targeted text posts.
2. Dripify - LinkedIn automation tool that takes ICP profiles and engages with them. Sends requests, messages, and follow up to get results.

Results

Jon’s content performance

+88.6% impressions in past 28 days

+66.4% Engagements past 28 days

Followers increased to 3,906 up 10% from 3,571

Top posts:

This post had 3 hours and 36 minutes of watch time

This post had 6909 impressions

Targeting is within ICP:

1 meeting happened with an engineer from Rakuten

Cold Email Out Reach

This is focused on multiple emails sent to highly targeted ICP contacts based on their Tech Stack, Position, and employee count with the goal of landing meetings.

Tactics & Tools

1. Their Stack - This is a tool used to find companies that use tools that we target (Postman, K6, Kubernetes, and more)
2. Clay - This is used to find the contacts at the companies that we said we wanted to target.
3. HubSpot - Used to send and track email outreach. Also used for scheduling meetings.

Results

Found 9,000+ companies that somewhat match our ICP. Focusing on the most qualified first and moving down the list as we complete.

A/B Testing

We plan to use A/B testing to determine which page changes result in higher conversion rates.

Tools & Tactics

1. Aditto - AB testing tool that sits on top of Webflow, but currently can only do text based changes.

Results

We have seen small improvements from what Tina and I have been able to test. Their product is still in its early stages, so valuable features are still being added.They claim the best results come from paid ads, so I am setting up their tool to work with the small Ad campaigns we have running.